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**3 Things To Do To Protect Your Mobile Revenues, Retention and Reputation**

May 12, 2015, 11:00 AM – 12:00 PDT.

Register now!

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Latency is the new currency. Long response times affect the bottom line and customer loyalty. Hack attacks and outages are now a board-level issue that impacts the brand and reputation of the company and poor performance impacts the top and bottom line. This trend created a need for the API DDN (data delivery network) to deliver great end-user performance in spite of increasing network traffic and the explosive growth of mobile and other devices on the worldwide internet, while reducing data center costs.

*Presenters*

Bernd  Harzog is the CEO and founder of APM Experts a company that provides strategic marketing services to vendors in the virtualization performance management, and application performance management markets and product selection services to enterprise customers. Prior to these two companies, Bernd was the Research Director for Systems Software at Gartner Group, CEO of RTO Software, the VP Products at Netuitive, a General Manager at Xcellenet.

Vic Cekvenich is the CTO and co-founder of Apakau Inc, in Santa Clara, CA. Apakau enables enterprises to speed up the performance of their mobile applications and APIs. Vic has over 15 years of experience in developing and leading development teams at NASA, Akamai (largest CDN), Vendio (largest e-Bay partner) and Novell/Silverstream. He also co-founded Keibi (sold to Lithium). Vic authored the first book on Struts, and was chosen the JDJ trainer of the year.

After registering, you will receive a confirmation email containing information about joining the webinar. Sign up here: <https://attendee.gotowebinar.com/register/5898761501816051457>

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Over the last week, I’ve been ‘steampunking’ some foam dart guns with my daughter.

We took several toy guns to pieces, painted all the exterior parts, then painstakingly put them back together again. The rebuilds should have been simple, but it was rarely so. Each time the device failed, we couldn’t see why without opening it all up and starting again (with reference photos thankfully). Now they do work, but only after much repetition.

It would have been much easier if we’d been able to see what was going wrong.

We face a very similar problem in modern IT infrastructure, particularly as we stack layers of virtualization across heterogenous devices. (Of course there are tools available, but they fall short.)

This need for greater transparency is one of the themes we’ve been tracking in Citrix Startup Accelerator. Several of our investments can be seen in the light of trying to solve this challenge – bringing new ideas and approaches to bear on simplifying AppOps and enterprise DevOps. A couple of companies that should be highlighted here are AppEnsure and ScriptRock.

AppEnsure has a gleaming new release of their software and I’m delighted to share that it’s seeing huge interest and has hit a real nerve.

Here’s a video they have created that explains how their technology is used in Citrix environments.

AppEnsure Use Case: Troubleshooting Citrix Environments

A new video is available which discusses how IT Operations can utilize the AppEnsure solution when troubleshooting large, distributed Citrix environments. AppEnsure gives IT Operations the ability to stop the finger pointing and quickly identify the “real” root cause of performance problems.

AppEnsure is an Application-Aware Infrastructure Performance Management solution built for IT Operations teams. By understanding the dynamic characteristics of all infrastructure elements supporting XenApp and XenDesktop, users can optimize the performance of any and every hosted application. This leads to increased revenue from revenue-generating applications and improved end-user experience, employee productivity, service availability and response time across the entire infrastructure.

Perfect the performance of applications in Citrix environments and identify the true culprit for poor performance. Go to appensure.com and download our free product with 5 agents or try our full evaluation product which gives unlimited agents for 14 days.

Watch Video: https://www.youtube.com/watch?v=drIzGHYfIzE

Download AppEnsure: http://www.appensure.com/try-appensure-now.cfm

As always, I’d appreciate your comments, below or tweet me at @michaelharries.

 

Cheers,

Dr Michael Harries, Chief Technologist, Senior Director, Citrix Startup Accelerator

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Almost every month we invest $250,000 in another awesome business-oriented startup. In the interests of transparency, here’s a quick run through of the Citrix Startup Accelerator investment criteria, structure and why we do it.

2015 Citrix Startup Accelerator Seed Themes

As part of the Citrix Innovation outreach, we invest in world class startups who are ‘re-inventing work’ or ‘transforming enterprise infrastructure’. Our companies leverage new technologies and trends to transform value and competitive frameworks. They drive real outcomes; reduced cost, improved efficiency, or increases in revenue.

2015 Themes:

  • The re-invention of work
  • Enterprise infrastructure transformation

Company Characteristics:

The right companies have a realistic chance to disrupt their target industry, and to become a “10x” or high growth company. They have the right team for the job, with startup and enterprise business experience and deep technological expertise. In many cases, they solve a deep technological problem, so have strong intellectual property. In others, they bring deep insights into the market.

They have near-term customers with a burning need, and a growing longer-term vision. We particularly like companies that are based in Silicon Valley, or have a commitment to moving here, but this is not critical. We invest where companies are not directly competitive with Citrix, and where if the vision is successful, we would see a longer term impact on customers and markets that Citrix touches.

Company Stage:

Our investment is generally part of a larger seed/angel stage round of between $1,000,000 and $2,000,000. In most cases this follows a small seed (friends and family) round and precedes an institutional A-round. In most cases, this implies that the company has some product/market fit validation – with one or two early customers lined up, but needs to further validate their market, or prove their product.

We Offer:

Our investment is far more than just the money. We have Silicon Valley offices in Santa Clara and many of our companies work from here. Our community is continually growing; having invested in over 28 companies to date, we have a broad range of experience and expertise willing and able to share best practices. We have deep experience with the challenges of validating early stage b2b and enterprise startups. And finally, we are closely connected to investors, customers and partners.

Technologies:

We are technology agnostic. Some technologies and trends we find interesting are: Containers, AR, Machine Learning, Natural Language, Vision, Visualization, Big Data, and IoT.

Citrix Interest:

Citrix is focused on software that enables better ways to work, and the many ways that this software can reach us, in particular via mobile and IoT devices. Much of this capability is invisible to the end user, and is enabled by new computing infrastructure technologies.

These areas are evolving very rapidly, so we seek insights into emerging technologies and emerging market changes. By working closely with market driven startups, and helping them to succeed as independent companies, we are able to derive actionable insights.

In most cases, Citrix does not participate in future funding rounds. Where it does occur, it is driven by the Citrix strategic investment team, and occurs when a Citrix Product Group has a strong interest in closely aligning with that company. Our investments are expected to drive a significant return, which aligns our interests with the broader investment community.

A Request:

Extraordinary new companies that fit the criteria above are encouraged to apply to Citrix Startup Accelerator for funding. Qualified referrals are highly regarded.

As always, I’d love to hear your thoughts (add a comment below or tweet me @michaelharries).

(Follow up posts will focus on the entrepreneur perspective, our other programs, and introduce some of the companies.)

Cheers,

Dr Michael Harries, Chief Technologist, Senior Director, Citrix Startup Accelerator